THE CHEVRON CHAMPIONSHIP 2022

2022 celebrated The championship's 50th anniversary. One of the biggest tournaments on the LPGA Tour calendar, it is the first major of the women's season. The brief from tactical was to celebrate and honour the history of the event with a mixture of old and new iconic moments through its social channels. Inspiration was taken from the location (Rancho Mirage, California) and the key moments through the history of the tournament with the warm retro color palette from the 70’s. A colour palette that celebrates and brings a feeling of nostalgia; pairing nicely with the theme of cherished memories. Below are a few examples of how the design incorporated all aspects of the requested brief - nostalgia, cherished memories of old and new…