CASE STUDY
agnc3 Branding
angn3 was developed in 2020 as the new branding for the Gulf News commercial printing side of the business. Tasked with creating a new logo and branding, I started by looking at the different elements of the name and what it stood for. agnc, the abbreviated representation of the word 'agency' incorporates the 'gn' for Gulf News - which needed to stand out. Next was the 'c3' which represents the 3 c's of the tagline for the brand - Communicate, Collaborate, Create. This again needed to be visual within the logo. Below shows the final logo and grading across the different platforms…